Cookie use policy

This policy applies to the cookies and web pages operated by Mumu Toys S.R.L., a limited liability company founded and operating under the Romanian laws, with registered office in Romania, Bucharest, sector 3, Drumul Balta Arin street, no. 6 – 24, registered with the Trade Register Office attached to the Bucharest Court of Law under no. J40/4408/2017, tax ID. number RO37309758, tel.: 0371-171171, fax: 0372-876732 and e-mail:


What are Cookies?

Cookie is a small size file, consisting in letters and numbers, to be stored on the computer, mobile terminal or other equipment of a user on which the internet is accessed. The cookie is installed through the application issued by a web-server to a browser (e.g.: Internet Explorer, Chrome, etc.) and is fully “passively” (it does not contain software programs, viruses or spyware and cannot access the information on the user’s hard driver).


What are Cookies used for?

Those files enable the recognition of the user’s terminal and the content presentation in a relevant manner, adjusted to the user’s preferences. Cookies provides the users an attractive navigation experience and support the efforts to offer convenient services to users: e.g.: – preferences as regards online confidentiality, shopping cart or relevant advertising. They are also used to prepare some anonymous aggregated statistics helping us to understand how a user benefits from our web pages, enabling us to improve their structure and content, excluding the personal identification of the user.


What Cookies do we use?

We use two types of Cookies: per session and fixed. The latter are temporary files remaining in the user’s terminal up to the end of the session or the closing of the application (web browser). The fixed files remain on the user’s terminal for a period within the Cookie parameters or till they are manually deleted by the user.


How are cookies used by this site?

A visit on this site may place cookies for the following purposes:

Site performance cookies

Visitor analysis cookies

Cookies for geotargetting

Registration cookies

Advertising cookies

Cookies of advertising providers


Do Cookies contain personal data?

Cookies themselves do not require personal information in order to be used and, in most cases, do not identify internet users personally. Personal data collected through the use of cookies is collected only to facilitate some functionalities for the user. Such data are encrypted in a way which makes the access of unauthorized person to them impossible.


Deleting Cookies

In general, an application used to access web pages allows the saving of cookies by default on the terminal. These settings can be changed so that the automatic administration of cookies be blocked by the web browser or the user be informed every time when cookies are sent to his/her terminal. Detailed information on the possibilities and administration manners of cookies can be found in the application setting area (web browser). Limiting the use of cookies may affect some functionalities of the web page.


Why are cookies important for the Internet?

Cookies represent the core element of the Internet efficient operation, and help to generate a friendly navigation experience adjusted to preferences and interests of each user. The refusal or disabling of cookies can make some websites impossible to use.

The refusal or disabling of cookies do not mean that you will not receive online advertising any longer – it will no longer take into account your preferences and interests, evidenced by your navigation behavior.

Examples of important uses of cookies (which do not require the authentication of a user through an account):

(a)   content and services adjusted to the user’s preferences – categories or products and services.

(b)   offers adjusted to users’ interests – withholding passwords.

(c)   withholding filters to protect children on the Internet content (family mode options, safe search functions).

(d)   limiting the delivery rate of advertisements – limiting the number of displays of an advertisement for a particular user on a site.

(e)   providing more relevant advertisements to users.

(f)   measurement, optimization and analytics features – such as confirming a certain level of traffic to a website, what type of content is viewed and how does a user reach a website (e.g. through search engines, directly from other websites, etc.). Websites carry out those analyses of their use to improve sites for the users’ benefit.


Security and confidentiality issues

Cookies are NOT viruses! They use plain text formats. They are not formed of pieces of code so they neither can run nor can auto-run. Therefore, they cannot duplicate or replicate on other networks so they can replicate or run again. As they cannot perform these functions, they cannot be considered viruses.

Cookies can still be used for negative purposes. As they store information of users’ preferences and navigation history, both on a particular site and on several other sites, cookies can be used as a form of Spyware. Many anti-spyware products are aware of that and constantly mark cookies to be deleted within the removal proceedings/ anti-virus / anti-spyware scanning.

Generally browsers have integrated privacy settings providing different levels of acceptance of cookies, validity period and auto deletion after the user has visited a particular site.


Other security issues related to cookies:

As the identity protection is very valuable and is the right of every internet user, people should know what kind of problems cookies can create. Because information is constantly transmitted through them in both directions between the browser and the website, if an attacker or unauthorized person intervenes during the data transmission, the information contained in the cookie can be intercepted.

Although very rare, this can happen if the browser connects to the server using an unencrypted network (e.g. unsecured WiFi network).

Other attacks based on cookies involve wrong settings of cookies on servers. If a website does not require the browser to use only encrypted channels, attackers can use this vulnerability to mislead browsers to send information through insecure channels. Then attackers use the information with the purpose to have unauthorized access to certain sites. It is very important to be careful in choosing the most suitable method of protecting personal information.


Tips for a safe and responsible navigation, based on cookies

Due to their flexibility and to the fact that the majority of the most visited sites use cookies, these are almost inevitable. Disabling cookies will not allow users’ access to widely used websites including YouTube, Gmail, Yahoo and others.

Here are some tips that can ensure carefree navigation while using cookies:

Customize your browser settings as regards cookies to reflect a convenient level of security for you using cookies.

If you do not mind cookies and you are the only person using the computer, you can set long expiration terms for storing navigation history and personal access data.

If you share access to your computer, you may consider setting your browser to delete individual navigation data every time you close the browser. This is an option of accessing sites that place cookies and deleting any visiting information when the navigation session closes.

Install and update your antispyware applications constantly.

Many applications for detection and prevention of spyware include detecting attacks on websites. Thus, they prevent the browser from accessing websites that may exploit browser vulnerabilities or download dangerous software.

Make sure that you keep your browser updated.

Many attacks based on cookies are made by exploiting the weaknesses of old versions of browsers.

Cookies are everywhere and cannot be avoided if you want to enjoy access to the best and largest sites on the Internet – local or international. With a clear understanding of how they operate and the benefits they bring, you can take the necessary security measures in order to confidently navigate the Internet.

Disabling and refusal to accept cookies can make certain websites visited impractical or difficult to visit and use. Also, refusal to accept cookies does not mean you will not get / see online advertising.

It is possible to set the browser so that these cookies will not be accepted or you can set your browser to accept cookies from a particular site. But for example, if you are not registered using cookies, you will not be able to leave comments.

All modern browsers allow you to change your cookie settings. These settings can be usually found in the “options” or “preferences” menu of your browser.

To understand these settings, these links may be useful, otherwise you can use the “help” option of the browser for more details.

(a)   Internet Explorer:

(b)   Firefox:

(c)   Chrome:

(d)   Safari:


Third party cookies

Certain content sections on some websites can be provided by means of third parties/ providers (e.g.: news box, a video or an advertisement). These third parties may also place cookies by means of the web page and they are called “third part cookies” because they are not placed by the owner of the said website. Third parties must also comply with the laws in force and the confidentiality policies of the site owner.

For settings for the cookies created by third parties, you can also consult the website:


Useful links

If you want to know more about cookies and how they are used, we recommend the following links:

Microsoft Cookies guide

All About Cookies